Inhalt

Abstract:

The course "Fundamentals of Business Administration 2" serves as a successor to the course “Fundamentals of Business Administration 1” and introduces you to further main concepts of Business Administration (“Betriebswirtschaftslehre”) from a managerial perspective. The course requires no specific prerequisites. Examples and case studies are geared towards IT and business projects. The course covers fundamentals as well as marketing, HR management, organization and finance, investment, and accounting as main corporate functions.

Gliederung:

1. Marketing & Sales

2. HR Management

3. Organization

4. Finance, Investment, and Acconting

Detaillierter Inhalt:

1. Marketing & Sales

• Repetition
• Marketing strategies
• Product policy (product)
• Price policy (price)
• Communication policy (promotion)
• Distribution policy (place)

2. HR Management

• Fundamentals of HR management
• Assessment of personnel requirements
• Recruitment and personnel deployment
• Motivation and compensation
• Personnel development and termination of employment

3. Organization

• Fundamentals
• Organizational theories
• Organizational structures
• Organization as planned transformation process

4. Finance, Investment, and Accounting

• Introduction
• Finance
• Investment
• Accounting

Learning goals:

Students acquire the ability to think and act in a market-oriented manner. They will be able to condense and apply the individual marketing instruments to a strategically oriented marketing mix.
Students acquire knowledge of the development and range of tasks of human resources management. They develop an awareness of the need for a strategic perspective on human resources work. In addition, they acquire knowledge of the basic concepts, instruments and methods of successful personnel recruitment, selection, development and personnel management.
Students develop an understanding of organization as a management function and its importance for corporate success. They acquire knowledge about basic design alternatives of the organizational structure, their suitability for the integration of activities based on the division of labor and they develop an understanding of problems of organizational change.
The students acquire knowledge about different sources of financing and their suitable application, about procedures of investment calculation and their application. They are familiar with basic accounting terms and are able to understand the main features of a balance sheet.
They understand the possible uses of data processing to support these operational functions.
In the context of exercises and discussions, students deepen their ability to critically reflect on course content and apply their specialized knowledge to current business management topics.

Lern-/Qualifikationsziele:

-

Lehrveranstaltungstyp:

Virtuelle Vorlesung

Interaktionsformen mit Betreuer/in:

Übungsaufgaben für Selbstlernbetrieb, E-Mail

Interaktionsformen mit Mitlernenden:

Forum

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

Bachelor Wirtschaftsinformatik, Bachelor Wirtschaftsingenieurwesen, Bachelor Internationales Technologiemanagement, Bachelor Wirtschaft

Formale Voraussetzungen:

None

Erforderliche Vorkenntnisse:

Ideally, students have already participated in the predecessing course "Fundamentals of Business Administration 1". However, this is not mandatory.

Hinweise zur Nutzung:

-

Kursumsetzung (verwendete Medien):

-

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

-

Verantwortlich

Anbieterhochschule:

OTH Regensburg

Anbieter:

Prof. Dr. Markus Westner

Autoren:

Markus Westner

Betreuer:

Prof. Dr. Markus Westner

Prüfung

Open-book take-home assignment | Prüfungsstudienarbeit

Art der Prüfung:

Studienarbeit

Bemerkung:

Open-book take-home assignment | Prüfungsstudienarbeit

Prüfer:

Prof. Dr.  Markus Westner

Prüfungsanmeldung erforderlich:

ja

Anmeldeverfahren:

Die Anmeldung zur Prüfung erfolgt über das vhb-Portal.

Prüfungsanmeldefrist:

15.10.2020 00:00 Uhr bis 31.12.2020 23:59 Uhr

Prüfungsabmeldefrist:

15.10.2020 00:00 Uhr bis 15.01.2021 23:59 Uhr

Kapazität:

150

Prüfungsdatum:

–

Prüfungszeitraum:

–

Prüfungsdauer:

–

Prüfungsort:

–

Zuständiges Prüfungsamt:

Prüfungsamt der Heimathochschule

Zugelassene Hilfsmittel:

–

Formale Voraussetzungen für die Prüfungsteilnahme:

Anmeldung zum vhb-Kurs

Inhaltliche Voraussetzungen für die Prüfungsteilnahme:

Kursinhalte

Zertifikat:

Ja (benoteter Schein)

Anerkennung:

–