Inhalt

Abstract:

This advanced English language course is designed for students of business, economics or related disciplines with the objective of improving their use of Business English for academic and professional purposes. It consists of five units focusing on listening, reading and writing skills. At the end of the course, students will complete a business assignment collaboratively. The content is based on real-world scenarios within a wide range of business contexts, generating functional language which can be instantly transferred to your academic or business setting. The course is fourteen weeks long, based on 2 timetabled hours per week.

 

Lern- und Qualifikationsziele:

Upon completion of this course, students will able to:

• use business terminology with clarity and precision within academic and professional contexts.
• comprehend complex and extended interviews, podcasts and presentations in detail within a variety of current international business situations.
• comprehensively understand a wide range of texts likely to be encountered in academic or professional life, identifying finer points of detail and inferring attitudes from stated opinions.
• apply cross-cultural awareness within international business environments and write effective business-related emails using appropriate register and style.
• collaboratively create a clear, well-structured business project with financial data while highlighting the most salient issues, expanding upon and supporting points of view at length with subsidiary details, providing reasons and relevant examples, and rounding off with an appropriate conclusion.

Course assessment:

The course assessment includes five unit tests (counts 50% of your final grade, to be completed in weeks 1-10) and one team assignment (counts 50% of your final grade, to be completed in weeks 11-14). For your team assignment, you will have to complete numerous activities together. All activities are based on course materials from our course.

Gliederung:

Orientation
Unit 1: Leadership in Contemporary Business
Unit 2: Culture in International Business
Unit 3: Digital Innovation
Unit 4: Strategic Branding and Financial Performance
Unit 5: Succeeding in Business
Team Assignment
Thank you and Evaluation

Detaillierter Inhalt:

Orientation
Course Introduction and Syllabus

Unit 1: Leadership in Contemporary Business
1.1 Introduction
1.2 Leadership Definitons
1.3 Leadership Styles
1.4 TED Talk: Why We Have too Few Women Leaders
1.5 Challenges for Future Leaders
1.6 Communication Skills: Language for Negotiation
1.7 Unit Test

Unit 2: Culture in International Business
2.1 Introduction
2.2 International Company Culture
2.3 Communication Skills: Email Phrases
2.4 Language Focus: Diplomatic Language in Emails
2.5 Building a Diverse Workforce
2.6 Cross-cultural Skills
2.7 Unit Test

Unit 3: Digital Innovation
3.1 Introduction
3.2 BBC Video: Meet Haiyan Zhang
3.3 Language Focus: Practicing Key Terms and Language Points
3.4 Gender Gaps in Science Start-ups
3.5 Organizational Hierarchy
3.6 Communication Skills: Engaging and Effective Presentations - Openers
3.7 Unit Test

Unit 4: Strategic Branding and Financial Performance
4.1 Introduction
4.2 Case Study: BP
4.3 Language Focus: Understanding Aspect in English
4.4 Communication Skills: Presenting Graphs and Charts
4.5 Unit Test

Unit 5: Succeeding in Business
5.1 Introduction
5.2 Growth Strategy
5.3 The LinkedIn Takeover
5.4 Disruptors in Business
5.5 Difficulty Defining Disruption
5.6 Communication Skills: Performance Review - Self-assessment
5.7 Unit Test

Team Assignment

Thank you and Evaluation

Schwierigkeitsgrad:

Erfahrene

Lehr-/Lernform:

Kurs

Interaktionsformen mit dem System/Betreuer:

E-Mail, Übungsaufgaben für Selbstlernbetrieb

Interaktionsformen mit Mitlernenden:

Forum

Kursdemo:

zur Kursdemo

Schlagworte:

Englisch, Wirtschaft

Nutzung

Zielgruppe:

Alle Fachrichtungen

Nutzbar im Studiengang:

Universität Regensburg:

• B.Sc. Betriebswirtschaftslehre
• B.Sc. Volkswirtschaftslehre
• M.Sc. Wirtschaftsinformatik

Ostbayerische Technische Hochschule:

• B.A. Europäische Betriebswirtschaft
• B.A. Betriebswirtschaft

Technische Hochschule Nürnberg:

• B.A. International Business

Geeignet für Berufsfeld:

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Formale Zugangsvoraussetzungen:

-

Erforderliche Vorkenntnisse:

Eine C1-Einstufung für Englisch wird empfohlen.

Erforderliche Vorkenntnisse bzgl. Handhabung der Lernplattform:

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Verantwortlich

Trägerhochschule:

Uni Regensburg

Anbieter:

Prof. Dr. Thomas Steger Dr. Thomas Stahl

Autoren:

Natalie Sommer, Paul Boland

Betreuer:

Natalie Sommer

Prüfung

Art der Prüfung:

Übungsaufgaben

Prüfer:

Natalie Sommer

Anmeldeverfahren:

–

Prüfungsanmeldefrist:

–

Prüfungsabmeldefrist:

–

Kapazität:

–

Prüfungsdatum:

–

Prüfungszeitraum:

–

Prüfungsdauer:

–

Prüfungsort:

Online

Zustündiges Prüfungsamt:

Anerkennung: Heimathochschule der Studierenden

Zugelassene Hilfsmittel:

–

Formale Voraussetzungen für die Prüfungsteilnahme:

–

Inhaltliche Voraussetzungen für die Prüfungsteilnahme:

–

Zertifikat:

Ja (benoteter Schein)

Anerkennung an folgenden Hochschulen:

FH Regensburg, FH Nürnberg (GSO), Uni Regensburg

Sonstige Anerkennung:

noch nicht bekannt

Online-Prüfungsan-/-abmeldung:

Nein

Bemerkung:

Weitere Informationen zur Prüfung finden Sie im Kurs.

Erforderliche Technik

Verwendete Lernplattform:

Moodle

Nutzungsbedingungen

Gebühren:

Nein

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Copyright:

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Hinweise zur Nutzung:

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