Inhalt

Abstract:

This course is an English variant of the established German 2 SWS Revenue Management in Tourism basic course with a stronger focus on Revenue Management in selected Hospitality Industries and a smaller focus on airline revenue management or the mathematical aspects of revenue management.

Gliederung:

1. Hospitality Revenue Management - Overview
2. Introduction to Hotel Revenue Management
3. You Can't Manage What You Don't Measure
4. Tactical Revenue Management
5. Strategic Revenue Management
6. Competitive benchmarking, and monitoring trends
7. Revenue Management Applications in Other Hospitality Sectors
   - Restaurant & Catering Revenue Management
   - Function Space and MICE Service Management
   - Spa, Wellness & Health Care Services Revenue Management
   - Golf Course, Casinos & Theme Park Revenue Management, etc.
8. Airline Revenue Management Overview
9. Recent & Special Aspects of Revenue Management

Detaillierter Inhalt:

The course starts with an introduction into the objectives, importance and necessary conditions for revenue manegent in the hospitality management industries are discussed.

By the example of Hotel Revenue Management the most important methods of hospitality management are explained in detail and trained with Excel exercises. A special focus is set on measures and key performance indicators of revenue management as well as on benchmarking as an important base for strategic and tactical pricing & capacity decisions.

The second part of the course shows the revenue management methodology is transfered to other hospitalty industry sectors with an emphasis on the revenue management specificities of Restaurant & Catering Revenue Management, Function Space and MICE Service Management, Spa/Wellness/Health Care Services Revenue Management
Golf Courses/Casinos/Theme Park Revenue Management, etc

The course closes with an overview about Airline Revenue Management and a glimpse on advanced topics and recent trend of the Revenue Management discipline.

Lern-/Qualifikationsziele:

-

Lehrveranstaltungstyp:

Kurs

Interaktionsformen mit Betreuer/in:

Übungsaufgaben für Selbstlernbetrieb, Video-/Webkonferenz, E-Mail

Interaktionsformen mit Mitlernenden:

Forum

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

Fortgeschrittene Studierende in Bachelor-Studiengängen oder Masterstudiengängen für Tourismus- oder Dienstleistungsmanagement.

Advanced Students of Bachelor Programmes or Master Programmes for Toursm or Service Management.

Formale Voraussetzungen:

Registered student at vhb!

Abitur/HochschulreifeBaccalaureat.

Erforderliche Vorkenntnisse:

Students must be able to read and write Business English on an academic level.

Students should have studied successfully basic economics, business administration, business mathematics, service management and tourism courses. The course is targeted to higher semesters with solid Excel knowledge!

Hinweise zur Nutzung:

Nutzung der Kursmaterialien nur für persönlichen Gebrauch der Kursteilnehmer - Weitergabe an Dritte oder Publikation im Internet ist unzulässig!

Usage of course materials is restricted to the personal use of registered course members - any distribution or sharing of content with 3rd parties is strictly prohibited! 

Kursumsetzung (verwendete Medien):

-

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

Prof Ashraf Hassib is author who licensed the course material to Hochschule München & vhb, Prof. Dr. Goecke is editor & course leader

Verantwortlich

Anbieterhochschule:

HAW München (HM)

Anbieter:

Prof. Dr. Robert Goecke

Autoren:

Ashraf Hassib

Robert Goecke

Betreuer:

Prof. Dr. Robert Goecke

Prof. Ashraf Hassib

Prüfung