Inhalt

Abstract:

This course is designed to provide students with basic theories, concepts, and methods of the Lean Startup. The course does not require any prior knowledge and can be attended without specific prerequisite courses. In addition, the case studies and exercises are selected and worked on in a way that gives different insights into the topic in different industries and functional areas. The course is thus interdisciplinary in nature and suitable for students of many disciplines.

Lean Startup encompasses a certain theory with which companies can be founded while keeping all processes as lean as possible. The main goal is to create a successful company with as little capital as possible and not to spend precious time on conceptualization, but to develop a prototype as quickly as possible. The product cycle should be reduced so that changes can be reacted to quickly.

The course starts with an overview of the basics of Lean Startup. First, the central terms are explained, their historical development is shown, and the necessity of the topic is derived on the basis of changing circumstances. Thus, Lean Startup is established as a way of thinking. Based on these fundamentals, organizational and personal prerequisites for the implementation of successful Lean Startup processes are then introduced and deepened. Based on this, the Lean Startup process is explained and practiced in detail step by step.

Gliederung:

1. DEVELOPING A VISION

1.1 Introduction to Lean Startup

1.2 Learning processes

1.3 Experiments

2. ENABLING STEERING

2.1 Leap

2.2 Testing

2.3 Measuring progress

2.4 Pivoting

3. ACCELERATING

3.1 Growing

3.2 Adapting

Detaillierter Inhalt:

1.1 Introduction to Lean Startup
To begin with, we will show you where Lean Startup originated and how the concept became so well known. We will also familiarize you with the methodology on which Lean Startup is based and take a look at two important terms of the Lean Startup concept, namely "Entrepreneurship" and "Management". At the end of the chapter, we will define startups and entrepreneurs.

1.2 Learning processes
In the second chapter, we will define the term "Validated Learning" and look at different methods for this concept. In addition, we will show you the implications of Validated Learning.

1.3 Experiments
Here, we will look at experiments in Lean Startup, which are a core component of Validated Learning processes. To do so, we will take a closer look at hypotheses, which form the basis of every experiment, and also explore how experiments are constructed.

2.1 Leap
In this chapter, we will look at the topic of strategy in Lean Startup. For a better understanding, we will also discuss the concepts of value and growth in the Lean Startup context. Lastly, we will examine the role of customer understanding for a successful startup.

2.2 Testing
Here, we will first recap the role of testing for a startup. With that, we will then introduce our main topic for this chapter: the Minimum Viable Product (MVP). We will explain the defintion of an MVP, its target groups, and the meaning of quality in terms of MVPs. To conclude the chapter, we will address the challenges an MVP entails.

2.3 Measuring progress
In this chapter, we will introduce "Innovation Accounting", which forms the cornerstone of measuring a startup's progress. We will take a closer look at the process behind the concept and address the difference between vanity metrics and appropriate parameters in Innovation Accounting. Moreover, we will define the characteristics of an appropriate parameter.

2.4 Pivoting
In chapter 2.4, we will define the meaning of "pivoting". We will then show potential obstacles for a pivot and introduce different pivot types. Finally, we will look at business model innovation and how it can help startups to pivot.

3.1 Growing
In this lecture, we will explain the concept of small batch sizes in Lean Startup. Furthermore, we will discuss different sources of growth and define the three growth engines.

3.2 Adapting
We will start the last chapter by introducing the topic of "adaptability" in general. Next, we will learn about the "Five Why Analysis" and how it can be applied in practice. Last but not least, we will take a look at the innovative capacity of companies.


Learning objectives:

• Necessity: The students understand the imperative of Lean Startup.
• Basic concepts: The students can explain the main concepts of Lean Startup.
• Requirements: The students are able to name organizational and personal requirements for executing successful Lean Startup processes.
• Lean Startup processes: The students are able to describe and carry out the Lean Startup process step by step.
  
  

Lern-/Qualifikationsziele:

-

Lehrveranstaltungstyp:

Virtuelle Vorlesung

Interaktionsformen mit Betreuer/in:

E-Mail

Interaktionsformen mit Mitlernenden:

Forum

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

Ostbayerische Technische Hochschule Regensburg:

• Bachelor IRM (International Relations and Management)
• Bachelor Betriebswirtschaft
  
  

Technische Hochschule Nürnberg Georg Simon Ohm:

• Bachelor Betriebswirtschaft
• Bachelor International Business
  
  

Friedrich-Alexander-Universität Erlangen-Nürnberg:

• Bachelor International Business Studies
• Bachelor Wirtschaftswissenschaften
• Bachelor Wirtschaftsingenieurwesen
  
  

Formale Voraussetzungen:

Course enrolment via the Virtuelle Hochschule Bayern (vhb)

Erforderliche Vorkenntnisse:

none

Hinweise zur Nutzung:

-

Kursumsetzung (verwendete Medien):

-

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

-

Verantwortlich

Anbieterhochschule:

OTH Regensburg

Anbieter:

Prof. Dr. Alexander Hahn

Prof. Dr. Thomas Groll

Autoren:

Thomas Groll

Alexander Hahn

Betreuer:

Prof. Dr. Thomas Groll

Prof. Dr. Alexander Hahn

Prüfung

Exam

Art der Prüfung:

schriftlicher Leistungsnachweis (Klausur)

Bemerkung:

–

Prüfer:

Prof. Dr. Thomas Groll, Prof. Dr. Alexander Hahn

Prüfungsanmeldung erforderlich:

ja

Anmeldeverfahren:

Die Anmeldung zur Prüfung erfolgt über das vhb-Portal.

Prüfungsanmeldefrist:

15.04.2025 00:00 Uhr bis 15.06.2025 23:59 Uhr

Prüfungsabmeldefrist:

15.04.2025 00:00 Uhr bis 15.06.2025 23:59 Uhr

Kapazität:

–

Prüfungsdatum:

Nach Absprache mit dem Prüfer

Prüfungsdauer:

90 Minuten

Prüfungsort:

Regensburg, Nürnberg and others on request (if applicable)

Zuständiges Prüfungsamt:

Examination office of the students' home university

Zugelassene Hilfsmittel:

Dictionary (English/German)

Formale Voraussetzungen für die Prüfungsteilnahme:

Registration for the exam via the vhb portal

Inhaltliche Voraussetzungen für die Prüfungsteilnahme:

Course content

Zertifikat:

Ja (graded certificate)

Anerkennung:

–