Inhalt

Abstract:

This course is an on-demand online course for students from all disciplines. The course introduces entrepreneurship as an effective tool for implementing sustainable innovations. You will learn how to tackle the most pressing societal and environmental challenges of our time. ln the interdisciplinary sessions that are facilitated by professors from multiple faculties at LMU Munich, University of Augsburg, and the CDTM (Center for Digital Technology and Management), you will learn about impact as a guiding principle for entrepreneurship. We discuss which Stakeholders are important for entrepreneurs and how impact can be holistically achieved and measured. Thanks to interactive digital classes, you will learn how sustainable business models are developed, as well as how startups are financed and sustained in the long term. You will develop an impact-oriented mind- and skillset over the course duration, gain a new holistic perspective on value creation and destruction, be conscious of the value of impactful innovations and be able to translate theory into practice. The impact-oriented knowledge you will gain can not only be applied in your own field of study or in your professional career, but also in your daily life.

Watch the course teaser on YouTube: https:/ /www.youtube.com/watch ?v=M6HxnZLrD8c

Gliederung:

0. Kickoff

1. Positively impacting our world through innovating and organizing

2. Building impact-driven ventures and organizations

3. Stakeholder orientation: How to organize support

4. Impact through social value: Challenges and concepts

5. Deploying business models for social, environmental, and economic good

6. Financial valuation of a project

7. Empowering change: Fundamental low basics for impact

8. Measuring and managing impact

Detaillierter Inhalt:

Session 1
Why do we need impact-oriented entrepreneurship? This course provides an illustration of the interactions between economy, ecology, and society.

Session 2
How should entrepreneurs start?
a) Problem-centered idea development (ideation) using the design-thinking approach
b) Purpose and identity as determinants of entrepreneurship

Session 3
Who do entrepreneurs need to involve? Linking value creation and responsibility.

Session 4
How big is the entrepreneurial potential and how can social value be created?
Building on stakeholder understanding: How is added value created in the Tripie Bottom Line (TBL) logic?

Session 5
How do we create value and financial stability at the same time? Assembling the elements into a business model.

Session 6
How do we obtain the means for entrepreneurial success and how can we financially evaluate a project? Impact finance goes far beyond the normal keyboard of equity-based venture growth.

Session 7
How do I start the right company and protect it properly to enable positive changes? Despite the lack of a legal form for impact companies, there are numerous ways to give entrepreneurial action a legal dress.

Session 8
How can impact measures be effectively measured and managed, and why is this important? Why to focus on impact (now): Elements of the performance dimension impact.

Lern-/Qualifikationsziele:

Session 1 - Learning Goals:

• Basic understanding of impact
• Deriving the SDGs as framework for innovation & entrepreneurship
• Grand Challenges as incentive for entrepreneurial behavior
• Management of complexity
• Identify systemic starting points for impact-oriented action and holistic value creation
  
  

Session 2 - Learning Goals:

• Application of creative problem solving using the customer-centric and mission-based framework
• Expanding focus of innovation from people to planet and profit.
• Understand the value-oriented rationale for entrepreneurial action as well as vision & mission as guidelines for org. development.
  
  

Session 3 - Learning Goals:

• Understand the concept of Stakeholders and entrepreneurial responsibility
• Introduction to stakeholder analysis with a weighting of impact dimensions
• Basics of campaigning- how to start an (entrepreneurial) movement and integrate relevant stakeholders?
  
  

Session 4 - Learning Goals:

• Understanding the Grand Challenges in the context of social value
• Introduction to economics of impact entrepreneurship: top down (Grand Challenges) and bottom up (unit costs)
• Interpretation and distribution of social value
  
  

Session 5 - Learning Goals:

• Understand the (industry-specific) business model
• Recognize the role of business models in achieving social, ecological, and economic benefits; deriving the consequences for the three value creation dimensions
• Application of the (triple-layered) Business Model Canvas
  
  

Session 6 - Learning Goals:

• Understand ways of resource acquisition for impact entrepreneurs
• Recognize the time value of money and opportunity costs
• Understand hybrid financing models and investment decisions in startups
• Stabilize resource acquisition
  
  

Session 7 - Learning Goals:

• How do I choose a legal form? How are the business model and the legal form related? How do I protect my intellectual property early and effectively? Who is liable for the impact?
• Get to know and differentiate various legal forms
• Understand the peculiarities and requirements of for-profit organizations
• Recognize the legal aspects to consider when founding and leading organizations with the goal of social or ecological impact
  
  

Lehrveranstaltungstyp:

Virtuelle Vorlesung

Interaktionsformen mit Betreuer/in:

Chat, E-Mail

Interaktionsformen mit Mitlernenden:

Forum, E-Mail

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

Ludwig-Maximilians-Universität Munich (LMU):

• Physik (Bachelor & Master)
• Biologie (Bachelor & Master)
• Chemie (Bachelor)
• Betriebswirtschaftslehre (Bachelor)
• Medizin (Staatsexamen)
• Tiermedizin (Staatsexamen)
• Informatik (Bachelor)
• Statistik (Bachelor & Master)
• Geographie (Bachelor)
• Austauschstudium

Augsburg University:

• Betriebswirtschaftslehre (Bachelor)
• Geografie (Bachelor & Master)
• Geografie (Lehramt)
• Global Business Management (Bachelor)
• Rechts- und Wirtschaftswissenschaften (Bachelor)
• Volkswirtschaftslehre (Bachelor)
• Wirtschaftsingenieurwesen (Bachelor)
• Austauschstudium (Bachelor)
  
  

Formale Voraussetzungen:

Course enrolment via the Virtuelle Hochschule Bayern (vhb)

Erforderliche Vorkenntnisse:

none

Hinweise zur Nutzung:

none

Kursumsetzung (verwendete Medien):

The course content is provided in the form of interactive eBooks. These eBooks contain numerous videos (talking heads, screencasts, video interviews) and online self-tests that students can use to assess their learning progress. The slides from the screencasts are also available for download (PDF).

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

-

Verantwortlich

Anbieterhochschule:

Uni München (LMU)

Anbieter:

Prof. Dr. Jelena Spanjol

Autoren:

Francesca Biagini

Andrea Mazzon

Carolin Archibald

Birgit Müller

Ali Aslan Gümüsay

Sebastian Schuon

Moritz Weiss

Maximilian von Geyr

Jelena Spanjol

Erik Lehmann

Betreuer:

Viktoria Unger

Kira Brinkmann

Prüfung