Inhalt

Abstract:

The course "Digital Business and Information Systems: A Managerial Approach" is designed to teach students essential aspects of business information systems from a managerial approach. Students will learn conceptual principles and practical guidelines on how to "digitize" a company and its business model. A managerial perspective is chosen which is of interdisciplinary nature and includes relevant aspects of other disciplines such as strategic management, marketing, supply chain management, operations and HR management in addition to business informatics.

Gliederung:

A. INTRODUCTION

1. Introduction to digital business
2. Opportunity analysis for digital business
3. Digital business infrastructure management
4. Key issues in the digital environment

B. STRATEGY AND APPLICATION

5. Digital business strategy
6. Supply chain and demand
7. Digital marketing
8. Customer relationship management

C. IMPLEMENTATION

9. Digital product and service design
10. Digital transformation management

Detaillierter Inhalt:

A. INTRODUCTION

1. Introduction to digital business
Impact of digital technology on traditional businesses; Difference between digital business and e-commerce; Digital business opportunities; Barriers to the adoption of technology by digital business stakeholders.

2. Opportunity analysis for digital business
Digital marketplace analysis; Location of trading in the marketplace; Business models for digital business; digital start-up companies.

3. Digital business infrastructure management
Digital business infrastructure components; Short introduction to digital technology; Management issues in creating a new customer-facing digital service; Managing internal digital communications through internal and external networks; development of customer experiences and digital services; internal and external governance factors impacting digital business.

4. Key issues in the digital environment
Social factors; Legal and ethical factors; Economic factors; Political factors; Cultural factors; Factors affecting buying behavior; Privacy and trust; Environmental issues; Legislation; Competitive Factors; Technology innovation and technology assessment.

B. STRATEGY AND APPLICATION
5. Digital business strategy
Digital business strategy process: analysis, objectives, definition, and implementation; Aligning and impacting digital business strategy.

6. Supply chain and demand
Main elements of supply chain management and e-procurement; Potential of information systems to support supply chain management and e-procurement; Analysis of procurement methods to evaluate cost savings.

7. Digital marketing
Digital marketing; Digital marketing planning process: situation analysis, objective settings, strategy, tactics, actions, control; Characteristics of digital media communications; Digital branding.

8. Customer relationship management
Fundamental aspects of CRM; Operational vs. analytical CRM; trends for CRM.

C. IMPLEMENTATION
9. Digital product and service design
Status quo analysis for digital product or service projects; How to derive a target state of a digital product or service; Iterative design and development approaches.

10. Digital transformation management
Roles in digital transformation management; Organizational structures to manage digital transformation; Operational changes from digital transformation; Acquisition of new competences for digital transformation.

Lern-/Qualifikationsziele:

-

Lehrveranstaltungstyp:

Virtuelle Vorlesung

Interaktionsformen mit Betreuer/in:

E-Mail, Übungsaufgaben für Selbstlernbetrieb

Interaktionsformen mit Mitlernenden:

Forum

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

• Regensburg School of Digital Sciences (Bachelor, OTH Regensburg)
• International Business Studies sowie studiengangsübergreifend in der Weiden Business School (Bachelor, OTH Amberg-Weiden)
• Automobiltechnologie (Bachelor, HS Coburg)
• Gesundheitsinformatik, Industrial Engineering, Tourismusmanagement (Bachelor, TH Deggendorf)
• Betriebswirtschaftslehre (Bachelor, HS München)
• MFI, MEE (HS Weihenstephan-Triesdorf)

Formale Voraussetzungen:

Keine

Erforderliche Vorkenntnisse:

Keine

Hinweise zur Nutzung:

-

Kursumsetzung (verwendete Medien):

-

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

-

Verantwortlich

Anbieterhochschule:

OTH Regensburg

Anbieter:

Prof. Dr. Markus Westner

Autoren:

Markus Westner

Betreuer:

Prof. Dr. Markus Westner

Prüfung

Digital Business and Information Systems: A Managerial Approach

Art der Prüfung:

schriftlicher Leistungsnachweis (Klausur)

Bemerkung:

Written Exam/Schriftliche Präsenzklausur

Prüfer:

Prof. Dr.  Markus Westner

Prüfungsanmeldung erforderlich:

ja

Anmeldeverfahren:

Die Anmeldung zur Prüfung erfolgt über das vhb-Portal.

Prüfungsanmeldefrist:

15.03.2025 00:00 Uhr bis 30.05.2025 23:59 Uhr

Prüfungsabmeldefrist:

15.03.2025 00:00 Uhr bis 30.05.2025 23:59 Uhr

Kapazität:

–

Prüfungsdatum:

–

Prüfungszeitraum:

–

Prüfungsdauer:

90 Minuten

Prüfungsort:

OTH Regensburg

Zuständiges Prüfungsamt:

Prüfungsamt der Heimathochschule

Zugelassene Hilfsmittel:

keine

Formale Voraussetzungen für die Prüfungsteilnahme:

Anmeldung zum vhb-Kurs

Inhaltliche Voraussetzungen für die Prüfungsteilnahme:

Kursinhalte

Zertifikat:

Ja (benoteter Schein)

Anerkennung:

–