Inhalt

Abstract:

The CLASSIC vhb online course "Principles of Marketing & Sales" is running in English and introduces the fundamentals of Marketing and Sales Management. The course offers the opportunity to gain basic knowledge in this field of management. This includes, besides a basal understanding of marketing and sales terms, deeper insights in product policy, price policy, promotion policy, sales management, strategic marketing, market research, and consumer behavior.

Important notes:

This is an online course, there will be no online-lecture via Zoom or other providers. Self-learning and self-motivation skills are required to pass this course. The workload is 150 hours (5 ECTS). This includes to deal with provided literature and further to search for other sources on your own if needed.

Gliederung:

1. Introduction to Marketing & Sales
2. Product Management
3. Pricing
4. Sales
5. Promotion
6. Strategic Marketing
7. Market Research
8. Consumer Behavior
   
   

Detaillierter Inhalt:

The CLASSIC vhb online course "Principles of Marketing & Sales" is running in English and introduces the fundamentals of Marketing and Sales Management. The course offers the opportunity to gain basic knowledge in this field of management. This includes, besides a basal understanding of marketing and sales terms, deeper insights in product policy, price policy, promotion policy, sales management, strategic marketing, market research, and consumer behavior.

This course is aimed at students of internationally oriented management studies. Furthermore, this course allows students to practice their English for an upcoming exchange semester abroad.

Additionally, a wide-ranging pool of further literature on marketing and sales topics will enable the students to step in deeper into the topic and to expand developed basic knowledge.

Lern-/Qualifikationsziele:

After completion, the students will have a broad knowledge about product, price, promotion, and sales policies. These marketing basics are rounded off by basic knowledge of strategic marketing, market research, and customer behavior. Furthermore, the students will be able to translate the learned into practice by solving practically relevant case studies.

Lehrveranstaltungstyp:

Virtuelle Vorlesung

Interaktionsformen mit Betreuer/in:

E-Mail

Interaktionsformen mit Mitlernenden:

E-Mail, Forum

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

TH Deggendorf:

International Management (Bachelor)

Formale Voraussetzungen:

Course enrolment via the Virtuelle Hochschule Bayern (vhb)

Erforderliche Vorkenntnisse:

None

Hinweise zur Nutzung:

-

Kursumsetzung (verwendete Medien):

Knowledge is imparted using a mix of different media. Interactive slides are central to this, containing text and images (graphics, diagrams) as well as numerous videos. Online self-tests with immediate feedback are integrated into the slides, as well. The slides are also available for download (PDF). In addition, there are several case studies and exercises in PDF format. These are supplemented by forum discussion tasks. Further reading is provided to students in PDF format.

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

-

Verantwortlich

Anbieterhochschule:

TH Deggendorf

Anbieter:

Prof. Dr. Marcus Herntrei

Autoren:

Sandra Gronover

Carsten Rennhak

Christian Zich

Martin Rochi

Betreuer:

Anton Leiner

Prüfung

Exam for 5 ECTS (written examination, 90 minutes)

Art der Prüfung:

schriftlicher Leistungsnachweis (Klausur)

Bemerkung:

exact date of exam to follow!

Prüfer:

Prof. Dr. Marcus Herntrei

Prüfungsanmeldung erforderlich:

ja

Anmeldeverfahren:

Exam registration happens inside the course.

Prüfungsanmeldefrist:

01.11.2025 00:00 Uhr bis 31.12.2025 23:59 Uhr

Prüfungsabmeldefrist:

01.11.2025 00:00 Uhr bis 16.01.2026 23:59 Uhr

Kapazität:

–

Prüfungsdatum:

–

Prüfungszeitraum:

–

Prüfungsdauer:

90 Minuten

Prüfungsort:

TH Deggendorf and others on request (if applicable)

Zuständiges Prüfungsamt:

Examination office of the students' home university

Zugelassene Hilfsmittel:

non-programmable calculator; dictionary

Formale Voraussetzungen für die Prüfungsteilnahme:

Course enrolment via the Virtuelle Hochschule Bayern (vhb) and registration for the exam inside the course by the deadline

Inhaltliche Voraussetzungen für die Prüfungsteilnahme:

Contents of the complete course (all chapters)

Zertifikat:

Ja (graded certificate)

Anerkennung:

Recognition: Home university of students. Please register at your home university. Examination regulations of your university are valid. Students of other (not partner) universities please find out the procedure with your home university!