Inhalt

Abstract:

Digital technologies are transforming business models, value creation, and competition at their core. This course introduces the fundamentals of digital business models, explaining how technologies such as the Internet of Things, cloud computing, blockchain, and artificial intelligence can enable new ones. Furthermore, the course covers platform strategies, digital ecosystems, and methods for evaluating and scaling digital business models. Real-world examples and case studies demonstrate how theoretical concepts can be applied to practical business scenarios.

Gliederung:

1. Fundamentals of Digital Business Models
2. Relevant Digital Technologies
3. Strategic Options in Digital Ecosystems
4. Platform Strategies
5. Business Model Innovation through Digital Technologies
6. Evaluation and Scaling of Digital Business Models

Detaillierter Inhalt:

1. Fundamentals of Digital Business Models: This module introduces the key concepts, theories, and frameworks of digital business models and business model innovation. It explains the differences between traditional and digital business models and their implications for value creation, competition, and organizational design.

2. Relevant Digital Technologies: Students gain an overview of key digital technologies, including the Internet of Things, cloud computing, blockchain, and artificial intelligence. The module examines how these technologies enable new digital products, services, and business models.

3. Strategic Options in Digital Ecosystems: This module explores digital ecosystems in industrial contexts. Students analyse ecosystem actors, governance mechanisms, platform roles, network effects, and strategic positioning within digital ecosystems.

4. Platform Strategies: Students examine digital platforms as a central organizational form of digital business models. Topics include platform governance, monetization strategies, participant roles, network effects, and competitive dynamics.

5. Business Model Innovation through Digital Technologies: This module analyses how individual digital technologies drive business model innovation. Students assess opportunities, challenges, and the interactions between different technologies in industrial value creation systems.

6. Evaluation and Scaling of Digital Business Models: The final module introduces qualitative and quantitative methods for evaluating digital business models. Students also learn strategies for scaling digital business models while considering network effects and practical business scenarios.

Lern-/Qualifikationsziele:

After successfully completing the course, students will be able to

• analyse and evaluate digital business models systematically,
• assess the innovation potential of digital technologies for business models,
• analyse the strategic role of digital platforms and ecosystems,
• evaluate platform strategies, governance mechanisms, and network effects,
• develop and critically assess business model innovations in industrial contexts,
• apply methods for evaluating and scaling digital business models.

Lehrveranstaltungstyp:

Virtuelle Vorlesung

Interaktionsformen mit Betreuer/in:

E-Mail

Interaktionsformen mit Mitlernenden:

Forum

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

Uni Erlangen-Nürnberg (FAU):

• Wirtschafswissenschaften (Bachelor)
• Wirtschaftsingenieurwesen (Bachelor)
• International Business Studies (Bachelor)
• Sozialökonomik (Bachelor)
• Wirtschaftsinformatik (Bachelor)
  
  

Technische Hochschule Nürnberg:

International Business (Bachelor)

Formale Voraussetzungen:

Course enrolment via the Virtuelle Hochschule Bayern (vhb)

Erforderliche Vorkenntnisse:

none

Hinweise zur Nutzung:

-

Kursumsetzung (verwendete Medien):

Knowledge is conveyed through video lectures, presentation slides, further reading, case studies, practical examples, and interactive exercises for self-assessment.

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

-

Verantwortlich

Anbieterhochschule:

Uni Erlangen-Nürnberg (FAU)

Anbieter:

Prof. Dr. Daniel Gerhard

Prof. Dr. Julian Müller

Autoren:

Julian Müller

Daniel Gerhard

Betreuer:

Isabell Bogner

Manuel Hann

Prüfung